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Oh, how time flies so fast right? It has been almost a year already when I joined my current employer.

What is the Purpose of Focus Group Interviews? August 12, 2015. I was recently asked to provide the definition of a focus group, how to conduct a focus group interview and what is the purpose of focus group interviews. Focus groups are forums used to gather qualitative data on the customer experience. This is a widely used marketing tool which helps organizations develop products and services that are influenced by participating customers.